NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. SWEEPSTAKES SUBJECT TO ALL APPLICABLE FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS. VOID WHERE PROHIBITED. MUST BE A LEGAL RESIDENT OF THE 50 UNITED STATES OR DISTRICT OF COLUMBIA (“D.C.”), EIGHTEEN (18) YEARS OF AGE OR OLDER (nineteen (19) or older if a resident of AL or NE, twenty-one (21) or older in MS), HAVE INTERNET ACCESS, AND A TWITTER ACCOUNT AS OF 12/14/10. TO ENTER: Log on to www.twitter.com/playtexbaby (“Web Site”) between 2:00:01 p.m. ET on 12/14/10 and 4:30:00 p.m. ET on 12/20/10 (the “Promotion Period”) and follow the instructions posted on screen to retweet a message on Twitter through a personal Twitter account (“Entry”). The Promotion Period is separated into five (5) Entry Periods (“Entry Period”) as outlined below. Each Entry Period begins at 2:00:01 p.m. ET and ends at 4:30:00 p.m. ET.

All Entries must be received and recorded during the Promotion Period to be eligible for a drawing. All requests received after 12/20/10 at 3:59:59 p.m ET will not be accepted. Submission by facsimile or any other means is not permitted. All entrants must have a valid Twitter account in order to participate in this Sweepstakes. A “day” is defined as the twenty-four (24) hour period beginning at 12:00:01 a.m. ET and ending 11:59:59 p.m. ET except on the first day of the Sweepstakes (12/14/10) when the day will begin at 2:00:01 p.m. ET and end at 1:59:59 p.m. ET and on the last day of the Sweepstakes (12/20/10) when the day will begin at 2:00:01 p.m. ET and end at 4:30:00 p.m. ET. Sponsor’s Web Site time clock is the official time-keeping device for this Sweepstakes. Limit one (1) Sweepstakes entry per person/Twitter account, per day. Each person may only use one (1) Twitter account to participate in this Sweepstakes, and such Twitter account may only be used by one person regardless of whether the Twitter account is shared by two or more people. Any participant who uses more than one (1) Twitter account to enter this Sweepstakes may be disqualified and any prizes won may be forfeited subject to Sponsor’s sole discretion. Proof that winner is the authorized Twitter account holder may be required. On or about each Drawing Date, one (1) prize winner will be selected in a random drawing, and on from among all eligible Entries received by the corresponding Entry Period's end date/time for a total of Five Prize Winners. All drawings will be conducted by an independent judging organization, whose decisions shall be final in all matters relating to this Sweepstakes. Winner may not substitute, assign or transfer prize. Odds of winning depend upon the number of eligible Entries received. Limit one (1) Prize per Entry Period per person/household.

CAUTION: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. In case of a dispute over an online entrant’s identity, the Authorized Account Holder of the Twitter account used to enter will be deemed to be the entrant. “Authorized Account Holder” is defined as the natural person who is assigned to a Twitter account by an Twitter or other online service provider or other organization responsible for assigning Twitter accounts for the domain associated with the submitted Twitter account. Energizer Personal Care, LLC (“Sponsor”) reserves the right to alter, suspend or terminate the Sweepstakes without notice if, in the Sponsor’s sole and absolute discretion, the Web Site or Sweepstakes security becomes compromised in any way. In the event Sponsor does so, Sponsor will post notice thereof on the Web Site. In the event the Sweepstakes is terminated prematurely and subject to the limits established in these Official Rules, all eligible Entries received prior to termination will be eligible for the Second Chance Drawing. Sponsor is not responsible for transmission defaults, computer server failure and/or delayed, garbled or corrupted data transmitted by entrants. Sponsor is not responsible for printing or typographical errors in any Sweepstakes-related materials. By participating in the Sweepstakes, participants accept and agree to be bound by these full Official Rules and the decisions of the Sponsor, which will be final, binding and conclusive on all matters. All entries are the property of Sponsor. Any information collected by registering to enter the Sweepstakes will be used only in a manner consistent with and required by these Official Rules. All Sweepstakes entries must be completed by 4:30:00 p.m. ET on 12/20/10.

GRAND PRIZE (1): One (1) Grand Prize winner will receive $100 Babies ‘R Us Gift Card ($100 USD). Babies ‘R Us Gift Cards are subject to the terms and conditions and privacy policy as issued by Babies ‘R Us at and. (Approximate Retail Value (ARV) of Grand Prize: One Hundred Dollars ($ 100.00 USD)

Gift Cards are subject to the terms and conditions imposed by the issuer. If a purchase exceeds the value of the Gift Card, the Winner will be responsible for any amount due which is over the value of the Gift Card (or the available balance at the time of purchase) (including applicable taxes). If any purchase does not exceed the Gift Card value, the remaining available balance will not be paid in cash to the Winner but will remain on the Gift Card. Each Winner is responsible for his/her own transportation to and from the store location.

FIRST PRIZES (4): Four (4) First Prize winners will each receive a Playtex Holiday Survival Pack including: Playtex® Drop-Ins® Premium Nurser 4 oz 2-pack (ARV $7.97 USD), Playtex® Drop-Ins Premium Nurser 8 oz 2-pack (ARV $7.97 USD), Playtex® Drop-Ins® Breast Milk Storage Kit (ARV $9.99), Playtex® Drop-Ins® Liners 4 oz 50 count (ARV $5.99 USD), Playtex® Drop-Ins® Liners 8 oz 50 count (ARV $5.99 USD), Playtex® Ortho-Pro® Newborn Pacifier with Sterilizing Cover ($4.49), and Playtex® Pacifier Holder (ARV $3.99 USD). (ARV of each First Prize: Forty-Five Dollars and Seventy-Nine Cents ($45.79 USD)) (ARV of all First Prized: One Hundred and Eighty-Three Dollars and Sixteen Cents ($183.16)).

Total ARV of All Prizes: Two Hundred and Eighty-Three Dollars and Sixteen Cents ($283.16) USD. Odds of winning depend upon the total number of valid Sweepstakes Entries completed during the Promotion Period.

GENERAL PRIZE CONDITIONS / PRIZE CLAIMS: You are not a winner of any prize unless and until your eligibility is confirmed. Potential Grand Prize winner and First Prize Winners will be notified by Tweet at www.twitter.com/playtexbaby; potential winners will be requested to provide further contact information which may include the potential winner’s phone number, email address or physical address submitted in the means requested and will be required to complete and return an Affidavit of Eligibility, and may further be requested to complete and return a Liability/Publicity Release without additional compensation, where permitted. Grand Prize and First Prize winners will receive their prize within six (6) to eight (8) weeks of the Drawing Date. All claimed prizes by persons who are found eligible will be awarded to those persons. No substitution, assignment or transfer of any prizes will be permitted, except at the sole discretion of Sponsor, who reserves the right to substitute a prize or prize component with cash or another prize of comparable or greater value. All federal, state and local taxes are the sole responsibility of each prizewinner.   A 1099 form will be issued to any winner (or parent or legal guardian if winner is an eligible minor) who receives a prize with a value of $600 or more. In the event that a potential winner is considered a minor in his/her state of residence but is otherwise eligible to participate in this Sweepstakes, the prize will be awarded to the parent/legal guardian on behalf of such minor, who must agree to execute all required documents. Sponsor is not responsible for inability of any winner to accept a prize in accordance with these full Official Rules. Return of any prize as undeliverable will result in disqualification. By entering this Sweepstakes, each potential winner consents to the use of his or her name, photograph, voice recording and likeness for publicity purposes by Sponsor without additional compensation or permission, where permitted by law. If attempted notification is returned as undeliverable, if winner cannot be verified or is deemed ineligible, if any mail or prize is returned to Sponsor as undeliverable mail without a forwarding address, or if winner is otherwise unable to accept the prize as stated, prize will be forfeited. If prize is forfeited for any reason, Sponsor reserves the right to award to an alternate potential winner selected in a random drawing from among the remaining eligible entries. If any required documents are not returned within the required number of days, the prize may be forfeited and awarded to an alternate winner.

SPECIAL SWEEPSTAKES LIMITATION: Any attempts by an individual to access the site via a bot script or other brute-force attack will result in that e-mail address becoming ineligible. Sponsor, in its sole discretion, reserves the right to cancel or modify the Sweepstakes without notice or liability if Web Site becomes infected with a virus, or is technically corrupt, or if the Sweepstakes otherwise cannot operate as planned. Sponsor and its affiliates, subsidiaries, parent company and agencies assume no responsibility for any loss or damage to entrants’ or to any other person’s computer relating to, or resulting from, entering or downloading any information or software in connection with the Sweepstakes. Sponsor and its agents are not responsible for technical, hardware, software or telephone/Internet malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user, or by any of the equipment or programming associated with or utilized in the Sweepstakes, or by any human or other errors that may occur in connection with the Sweepstakes. If any of the foregoing malfunctions, errors, fraud, unauthorized intervention or defects render the Sweepstakes incapable of operating as planned or corrupt the integrity, affect the administration, security, or fairness of the Sweepstakes, Sponsor, at its sole discretion, may suspend or cancel the Sweepstakes immediately. Under no circumstances will more prizes than those set forth in these full Official Rules be awarded. If a technical error or the like occurs that results in more potential winners than available prizes for a particular prize level, Sponsor may elect to hold a random drawing from all eligible claims received to award the number of prizes for the level of prize in dispute which have not yet been awarded. Any use of micro, automatic, programmed, robotic, or like entry methods will void all such entries by such methods, and entrants using such methods will be disqualified. Sponsor further reserves the right to disqualify any individual who tampers with the entry process. Sponsor may prohibit an entrant from participating in the Sweepstakes if it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception or other unfair playing practices or intending to abuse, threaten or harass other entrants. Any attempt by an entrant or any other individual to deliberately damage, interfere with, or undermine the legitimate operation of this Sweepstakes is a violation of criminal and/or civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

ELIGIBILITY: To participate in the Sweepstakes, entrants must be legal U.S. residents currently living in the 50 United States or D.C. eighteen (18) years of age or older (nineteen (19) or older if a resident of AL or NE, twenty-one (21) or older in MS), and have Internet access as of 12/14/10. Void where prohibited. Employees, officers and directors of the Sponsor, its parent companies, affiliates, subsidiaries, prize suppliers, advertising, promotion and fulfillment agencies, and members of the immediate families (defined for these purposes as including spouse, biological and stepparents, children, siblings, grandparents and grandchildren, and the respective spouses of any of the foregoing, regardless of where they reside) or households (whether related or not) of any of the above, are NOT eligible to participate.

WINNERS LIST: For a list of winners, send a self-addressed, stamped envelope by 12/31/10 to: Att: Alissa Green, GolinHarris, 919 3rd Ave 15th Fl, NY, NY 10022.

SPONSOR: This Sweepstakes is sponsored solely by Energizer Personal Care, LLC, 6 Research Drive, Shelton, CT 06484; Administrator:  Alissa Green, GolinHarris, 919 3rd Ave 15th Fl, NY, NY 10022.